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When social media disaster strikes, business leaders must carefully plan and time the first reaction, making sure they gather as much information as possible about the situation and future possible ramifications and then take immediate action.
Facebook has hundreds of millions of users and small business owners can really build a buzz for their products or services using this platform. But if your entire online presence is on social media sites like Facebook, Twitter, LinkedIn and Google+, you’re taking a big risk because these platforms belong to someone else. Their main interest is to grow their own turf not help you grow your business.
Like many non-techies, I’m completely out of my element when it comes to new concepts like cloud computing. For ages I wondered what it meant and why I should care, but every article I read just went over my head, that’s how clueless I was. Then two months ago I attended the...
Economists tell us that we should stick to what we’re good at in order to build competitive advantage. In Kenya’s case that would be agriculture and tourism. Dr Kamau Gachigi head of the University of Nairobi’s Science and Technology Park disagrees. He says Kenya will get nowhere until the government, private sector and academia work together to identify an area to dominate and then execute it with military precision.